Oprah's Trip to Cost Aussie Taxpayers $2.8M
Tourism boost will be worth it, ministers say
By Rob Quinn, Newser Staff
Posted Sep 14, 2010 4:29 AM CDT
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(Newser) – Oprah's bringing her audience to Australia—and the Aussie taxpayers will be footing a chokable chunk of the bill. The Australian government is contributing some $2.8 million toward the cost of bringing the Oprah Winfrey Show to the country later this year. Officials say the price is a bargain considering the amount of publicity for Australian tourism that Oprah's trip will generate, reports the Sydney Morning Herald.

Former tourism minister John Brown urged the public not to be "cynical about the cost" of the Oprah trip. "We spent hundreds of millions of dollars over 30 years without much effect," he confessed. "The publicity that Oprah will bring to Australia around the world is something you couldn't buy." New South Wales' leader says she is delighted that the show is coming to Sydney and hailed the efforts of everybody who helped keep "Project O" confidential.

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Showing 3 of 27 comments
DarkFrancis
Sep 15, 2010 1:37 AM CDT
John Brown? He hasn't been part of government, or even politics, for 20 years...and he's not been Minister for Tourism etc. since the late 1980s. I don't know why he's piping up now.
janbee
Sep 15, 2010 12:37 AM CDT
The O-Factor............For those of us that work for a living we get a break, and are bared the temptation of sitting in front of a TV set to discover .........."Oprah said this........Oprah recommends..........." That is what it is all about -- "What Oprah recommends" and then the masses do what Queen O recommends they should do. I wonder if there is some statistic to the number of people that are unemployed and choose to remain that way just to be able to stay home and watch each day. Never married, never had children -- has been able to accumulate tremendous -- as in colossal wealth -- all for her own indulgence. Which brings me to the perception by the masses of how much money Oprah gives away..........now we discover the the Australian Gov is picking up a hefty portion of the trip. And so as in the past -- is it Oprah's generosity or the power of good marketing campaigns to get sponsorship and look good.
Cat-Lover
Sep 14, 2010 10:34 PM CDT
My whole life I've always said that if I were to be reincarnated after death, one of the places where I'd like to be born is Australia. Canada, New Zealand, northern Italy or Singapore follow.