Adidas Yanks $10M iAd Campaign From Apple

Steve Jobs reportedly being a control freak
By Steve Vivian,  Newser User
Posted Oct 3, 2010 8:53 AM CDT
Promoted on Newser Oct 3, 2010 9:54 AM CDT

(User Submitted) – Adidas has reportedly pulled its $10 million advertising campaign from Apple's new iAd platform. After three rounds of creative rejections—from Apple, not the client—Adidas apparently decided enough is enough. Steve Jobs was behaving like a control freak over the creative content, reports Business Insider, which is being produced by Apple.

The new iAd platform is moving slowly, according to those close to project, and opinions vary widely as to whether the cost—estimated at $1 million for the cheapest ad—is worth the struggle. Apple announced 17 iAd partners in July; Adidas was the second to drop out, after Chanel. Six iAd partners have active campaigns. Read the full article.

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