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Adidas Yanks $10M iAd Campaign From Apple

Steve Jobs reportedly being a control freak

By RaptorFan,  Newser User

Posted Oct 3, 2010 8:53 AM CDT | Promoted on Newser Oct 3, 2010 9:54 AM CDT

(User Submitted) – Adidas has reportedly pulled its $10 million advertising campaign from Apple's new iAd platform. After three rounds of creative rejections—from Apple, not the client—Adidas apparently decided enough is enough. Steve Jobs was behaving like a control freak over the creative content, reports Business Insider, which is being produced by Apple.

The new iAd platform is moving slowly, according to those close to project, and opinions vary widely as to whether the cost—estimated at $1 million for the cheapest ad—is worth the struggle. Apple announced 17 iAd partners in July; Adidas was the second to drop out, after Chanel. Six iAd partners have active campaigns. Read the full article.

  (AP)
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COMMENTS
Showing 3 of 11 comments
Ultraworld
Oct 3, 2010 8:51 PM CDT
I have a cell phone. It's very simple. I use it to make phone calls. No ads.
Rembrandt_Q_Einstein
Oct 3, 2010 5:18 PM CDT
Can someone please explain to me why I need advertisements on my phone? Ffs, isn't there anywhere left for me to go to get away from advertising? Is it really necessary to try and sell me shit I don't need every second of the day no matter where I'm at? (In case you couldn't guess I have an unabashed hatred for all things marketing/advertising and the worthless, soulless assholes that make a living from it.)
Mr_Joshua
Oct 3, 2010 2:41 PM CDT
Sadly, ten million $ is a piss in the bucket to a company that has 50 billion in the bank doing nothing. Apple's obnoxiousness seems to have increased in direct proportion to its bank account. And you can call me..........Mr Joshua

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