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MONDAY, NOVEMBER 23, 2009
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BlackBerry To Grow in China

RIM takes smartphone into untapped market

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(Newser) – BlackBerry developer Research in Motion is pushing its smartphone into the huge Chinese market for personal communications devices, with major multinationals its first market target. Reuters reports RIM's Chinese partner, China Mobile, already has a two-thirds market share, but the Blackberry is expected to face tough opposition from a low-cost local rival known as the RedBerry.

"It's a very big market, it's a very demanding market," RIM CEO Jim Balsillie said. "It's exciting, but the main focal point, phase one, is very much the multinationals, for sure. They have a large presence there; they need the same productivity and collaboration tools as they have everywhere around the world."

A Blackberry displays the Microsoft homepage in a downtown Toronto office, Thursday, Aug. 30, 2007. Research In Motion Ltd. has announced plans to take the BlackBerry smartphone into the Chinese market(AP Photo/J.P. Moczulski, The Canadian Press)
A Blackberry displays the Microsoft homepage in a downtown Toronto office, Thursday, Aug. 30, 2007. Research In Motion Ltd. has announced plans to take the BlackBerry smartphone into the Chinese market(AP...   (Associated Press)
Jim Balsillie answers questions from the media after making announcement of his $50 million donation towards the creation of the Balsillie School of International Affairs, and to the Centre for International Governance Innovation in Waterloo, Ontario,Canada, Monday June 25, 2007. Balsillie is now taking the BlackBerry into the untapped...
Jim Balsillie answers questions from the media after making announcement of his $50 million donation towards the creation of the Balsillie School of International Affairs, and to the Centre for International...   (Associated Press)
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