BlackBerry developer Research in Motion is pushing its smartphone into the huge Chinese market for personal communications devices, with major multinationals its first market target. Reuters reports RIM's Chinese partner, China Mobile, already has a two-thirds market share, but the Blackberry is expected to face tough opposition from a low-cost local rival known as the RedBerry.
"It's a very big market, it's a very demanding market," RIM CEO Jim Balsillie said. "It's exciting, but the main focal point, phase one, is very much the multinationals, for sure. They have a large presence there; they need the same productivity and collaboration tools as they have everywhere around the world."