Justin Bieber, mop-haired heartthrob and undisputed King of Twitter, is expanding his tween empire by launching his very own ... nail polish line. The ultra-glittery 'One Less Lonely Girl' collection by OPI will debut at Wal-Mart over the holidays and then spread like Bieber Fever to Target, Sears, and Ulta stores by February, reports Styleite.
But really? Nail polish? "This seems like an odd branding move" observes Amy Odell at New York. Bieber appeals to teens because they find him sexy, but, she asks, "Do 10-year-olds really find it hot that the dude is making nail polish for them?"