How Mitt Romney Became a Best-Selling Author

Institutions bought thousands of copies if he came to speak
By John Johnson,  Newser Staff
Posted Oct 16, 2010 9:50 AM CDT
Mitt Romney signs a copy of his book "No Apology: The Case for American Greatness" at a Barnes and Noble, Wednesday, April 7, 2010, in Manchester, N.H.   (AP Photo/Mary Schwalm)

(Newser) – A big reason that Mitt Romney's most recent book debuted atop the best-seller list a while back is that he required institutions to buy it in bulk in lieu of a speaking fee, reports Ben Smith of Politico. While that kind of arrangement isn't unusual, Smith notes that Romney's price of $25,000 to $50,000 was relatively high. It meant that hosts such as Claremont McKenna College and the Restaurant Leadership Conference bought up to 3,000 copies apiece. And one unnamed host says it still has lots left over.

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