Look out, GOP: You're about to get Google-bombed. Liberal activist and Daily Kos honcho Chris Bowers is targeting 98 Republican House candidates in a Google campaign ahead of November's elections. He's urging the blog's readers to find potentially damaging news stories about the candidates and help push them up Google's rankings so that undecided voters will find them. Bowers says the search engine optimization strategy is the 21st-century equivalent of handing out pamphlets.
"We’re just educating people about how to get the message out without doing something more transgressive, for the lack of a better term,” he tells Politico. SEO experts are split on how effective the strategy will be and conservative bloggers are, unsurprisingly, outraged. Some are calling for Google to exclude the Daily Kos from its rankings, while others are plotting similar campaigns against Democratic candidates.