They beat Blockbuster, but can Netflix outpace rivals in the race to show downloaded movies on TV? "It's like a three-act play, and we're in the opening minutes of the second act," said Netflix exec Steve Swasey. Act two is where startups like Vudu take on giants like Amazon to plug home TVs into the ‘Net—while Netflix tries to adapt before its DVDs hit the dumpster, the Washington Post reports.
Netflix launched online viewing of about 5% of flicks in January, and 10 million have been seen so far, a paltry stat next to its 1.6 million DVD rentals per day. But the company also competes by picking up indie flicks that others reject, like John Waters’ This Filthy World. Netflix is “making available films that you cannot see in your local theater, and that's incredibly important," Waters said.