Hollywood Offers Up Ronni Chasen Murder Theories And they are pretty wild, to say the least By Evann Gastaldo, Newser Staff Posted Nov 24, 2010 10:43 AM CST 3 comments Comments This image provided Chasen and Company shows Hollywood publicist Ronni Sue Chasen, who was shot to death Tuesday Nov. 16, 2010 in her Mercedes-Benz in a Beverly Hills, Calif., neighborhood. (AP Photo/Chasen and Company) (Newser) – Ronni Chasen's Beverly Hills murder continues to stump detectives, but Hollywood is offering up some pretty crazy ideas about what happened to the famed publicist. "One theory is that somebody close to Ronni had substantial gambling debts of up to half a million dollars, and she was being chased for the money. She was tough and refused to pay up, and so paid the ultimate price," a decidedly Hollywood-sounding source tells the New York Post. "Another theory is that it was a Russian mob killing, linked to investors on one of her many movies who were not satisfied with its performance," the source continues, and that's not all: It could also have been "an art deal gone wrong" or "jealousy over her successful Oscar campaigns." Another source mentions gang initiation as a possibility. Police believe the murder was planned, and Chasen had recently disclosed fears that she was being followed. Click here for more on that.