Sarah Palin's Alaska Ratings Plummet
And demographic skews older
By Kevin Spak,  Newser User
Posted Nov 24, 2010 9:10 AM CST
Sarah Palin holds her son Trig and watches fireworks on a beach in Dillingham, Alaska as her daughter Piper holds grandson Tripp Johnston in a scene from 'Sarah Palin's Alaska.'   (AP Photo/Discovery Communications, Gilles Mingasson)

(Newser) – It seems mostly old people are watching Sarah Palin’s Alaska. Ratings for the show’s second installment fell 40%, CBS News reports. While the premiere set a record for TLC with 5 million viewers, only 3 million came back for more. Of those, only 885,000 were in the advertiser-friendly 18-49 age bracket. The median age of viewers was 57, which is 15 years older than TLC’s average.

But TLC says it anticipated the drop, since the show was going up against the NFL’s Sunday night games and the American Music Awards. “We are very happy with the ongoing strength of Sarah Palin’s Alaska,” said a network spokesman, noting that Conan saw a similar drop off.