It seems mostly old people are watching Sarah Palin’s Alaska. Ratings for the show’s second installment fell 40%, CBS News reports. While the premiere set a record for TLC with 5 million viewers, only 3 million came back for more. Of those, only 885,000 were in the advertiser-friendly 18-49 age bracket. The median age of viewers was 57, which is 15 years older than TLC’s average.
But TLC says it anticipated the drop, since the show was going up against the NFL’s Sunday night games and the American Music Awards. “We are very happy with the ongoing strength of Sarah Palin’s Alaska,” said a network spokesman, noting that Conan saw a similar drop off.