Congress Makes Commercials Quieter
Though it'll take 2 years to hear the benefits
By Nick McMaster,  Newser Staff
Posted Dec 3, 2010 3:44 PM CST
In this April 20, 2010 file photo, Rep. Anna Eshoo, D-Calif., testifies before the House Financial Services Committee on Capitol Hill in Washington.    (AP Photo/Charles Dharapak, File)
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(Newser) – Congress began turning down the volume on TV commercials today, approving a bill that requires advertisers to keep their spots close to that of the program they interrupt. The bill, awaiting the president's signature, gives the FCC a year to figure out the logistics of establishing new standards and another year to put them in effect, reports AP. "Consumers will no longer have to experience being blasted at," said House sponsor Anna Eshoo, a California Democrat.

 

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