JCPenney Opens Facebook Store People can go shopping without leaving the site By Nick McMaster, Newser Staff Posted Dec 15, 2010 4:28 PM CST 2 comments Comments JCPenney has set up shop on Facebook, allowing consumers to buy the company’s clothes and tell their friends about it. (JCPenney/Facebook) (Newser) – JCPenney has achieved a watershed in online retail: It's opened a full-fledged store within Facebook, Consumerist reports. The store's application looks more or less like a conventional retail website, except with the characteristic social networking features: users can "like" an item and share product pages and reviews with friends using Facebook's architecture. Facebook users can check out the store here. Other major retailers are expected to follow suit.