With such offerings as a twice-daily celeb gossip show and a 24-hour version of "Big Brother," CBS Mobile has taken a lead in the burgeoning made-for-mobile content business. The new field still has plenty of kinks to work out as companies navigate complicated deals between TV networks and phone companies, but the media revolution has left the gate, reports the New York Times.
One executive raves about how inexpensive it is to create programming for the tiny screen. "It's the Ikea model of content production," he said. With the arrival of smart phones, broadcasters and studios are hungry to exploit the opportunities for new programming and reach a different world of viewers.