Just as Hollywood writers go on strike, the Emmy-winning creators of "thirtysomething" and "My So-Called Life" are launching their new show, which will air not on TV but online, in eight-minute weekly webisodes. "Quarterlife" will focus on six twentysomething artist friends living in a big city, and characters and fans will be able to interact on quarterlife.com to form a social networking community.
Creators Marshall Herskovitz and Ed Zwick have financed the show themselves in order to retain creative control, but say they're already hearing from very interested advertisers. "We've already made deals to cover productions costs," said Herskovitz. "We're reaching an audience that is not necessarily watching TV on a network," added Bitsie Tulloch, who plays the lead character Dylan, a blogger.