Targeted Ads Come to Facebook

Info to stay private; plan unveiled day after MySpace does same
By Sam Gale Rosen,  Newser Staff
Posted Nov 6, 2007 6:49 PM CST
Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York, Monday, November 6, 2007. The online hangout said Tuesday it plans to let companies...   (Associated Press)
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(Newser) – Facebook creator Mark Zuckerberg unveiled a new ad-selling strategy today that will allow companies to create their own pages on the social networking site and zero in on customers based on their profiles. Users can sign up with advertisers they like and share information about them in their network. Advertisers also will get detailed information about the people who see their ads to hone their marketing.

"This is some really powerful stuff, and nothing like this has ever been seen before," said Zuckerberg, ignoring MySpace's announcement of a similar program yesterday. "Pushing your message out isn't enough anymore." Zuckerman said the program, called Facebook Ads, would not constitute an invasion of privacy for the site's 50 million users. "No direct personally identifiable information is ever shared back with marketers," he said.