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Targeted Ads Come to Facebook

Info to stay private; plan unveiled day after MySpace does same

By Sam Gale Rosen, Newser Staff

Posted Nov 6, 2007 6:49 PM CST

(Newser) – Facebook creator Mark Zuckerberg unveiled a new ad-selling strategy today that will allow companies to create their own pages on the social networking site and zero in on customers based on their profiles. Users can sign up with advertisers they like and share information about them in their network. Advertisers also will get detailed information about the people who see their ads to hone their marketing.

"This is some really powerful stuff, and nothing like this has ever been seen before," said Zuckerberg, ignoring MySpace's announcement of a similar program yesterday. "Pushing your message out isn't enough anymore." Zuckerman said the program, called Facebook Ads, would not constitute an invasion of privacy for the site's 50 million users. "No direct personally identifiable information is ever shared back with marketers," he said.

Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York, Monday, November 6, 2007. The online hangout said Tuesday it plans to let companies... (Associated Press)

Facebook.com's mastermind, Mark Zuckerberg smiles at his office in Palo Alto, Calif. in this Feb. 5, 2007 file photo. Rapidly rising Internet star Facebook Inc. has sold a 1.6 percent stake to Microsoft... (Associated Press)

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Targeted Ads Come to Facebook

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Targeted Ads Come to Facebook

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OTHER STORIES ON OUR RADAR

online advertising • Facebook

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Coming Soon to Your News Feed: Ads

But tech writers don't think you'll mind too much

Obama's Israel Ad 'Incredibly Dishonest'

He claims GOP wants to 'zero out' Israel aid: Justin Elliott

How Facebook Watches You

Social media giant tracks your previous 90 days of browsing

Google Looking to Buy Yahoo

Google wants more users for Google+, more advertising markets

Devices Spy on You 24 Hours a Day

Personal data sells for billions of dollars

About Us

Site

Newser By Users

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Site Maps

Tools

More News

What is Newser?