Match.com Hooks Up With OkCupid

Match.com pays $50M for its free-service rival

By Nick McMaster,  Newser Staff

Posted Feb 2, 2011 6:34 PM CST

(Newser) – Match.com has bought rival OkCupid for $50 million, consolidating its hold on the online dating market, Mashable reports. The acquisition provides Match.com—a high-end service that charges its 5.8 million users—with access to lots of new customers. OkCupid is a mostly free site with 3.5 million users. No word yet on whether the pay models will change, notes Time.

“We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like Match.com and Chemistry.com offer, creating a true complimentary relationship between our various business models,” says Greg Blatt, CEO of Match.com parent IAC.

In this screen shot, the match.com home page is shown.   (AP Photo/match.com)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
29%
4%
4%
54%
2%
6%
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   MSN Living   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   Biography   |   Barstool Sports   |   OK!