Match.com has bought rival OkCupid for $50 million, consolidating its hold on the online dating market, Mashable reports. The acquisition provides Match.com—a high-end service that charges its 5.8 million users—with access to lots of new customers. OkCupid is a mostly free site with 3.5 million users. No word yet on whether the pay models will change, notes Time.
“We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like Match.com and Chemistry.com offer, creating a true complimentary relationship between our various business models,” says Greg Blatt, CEO of Match.com parent IAC.