Hooks Up With OkCupid pays $50M for its free-service rival
By Nick McMaster,  Newser Staff
Posted Feb 2, 2011 6:34 PM CST
In this screen shot, the home page is shown.   (AP Photo/

(Newser) – has bought rival OkCupid for $50 million, consolidating its hold on the online dating market, Mashable reports. The acquisition provides—a high-end service that charges its 5.8 million users—with access to lots of new customers. OkCupid is a mostly free site with 3.5 million users. No word yet on whether the pay models will change, notes Time.

“We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like and offer, creating a true complimentary relationship between our various business models,” says Greg Blatt, CEO of parent IAC.