Match.com Hooks Up With OkCupid

Match.com pays $50M for its free-service rival

By Nick McMaster,  Newser Staff

Posted Feb 2, 2011 6:34 PM CST

(Newser) – Match.com has bought rival OkCupid for $50 million, consolidating its hold on the online dating market, Mashable reports. The acquisition provides Match.com—a high-end service that charges its 5.8 million users—with access to lots of new customers. OkCupid is a mostly free site with 3.5 million users. No word yet on whether the pay models will change, notes Time.

“We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like Match.com and Chemistry.com offer, creating a true complimentary relationship between our various business models,” says Greg Blatt, CEO of Match.com parent IAC.

In this screen shot, the match.com home page is shown.
In this screen shot, the match.com home page is shown.   (AP Photo/match.com)
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