Hooks Up With OkCupid pays $50M for its free-service rival
By Nick McMaster, Newser Staff
Posted Feb 2, 2011 6:34 PM CST
In this screen shot, the home page is shown.   (AP Photo/

(Newser) – has bought rival OkCupid for $50 million, consolidating its hold on the online dating market, Mashable reports. The acquisition provides—a high-end service that charges its 5.8 million users—with access to lots of new customers. OkCupid is a mostly free site with 3.5 million users. No word yet on whether the pay models will change, notes Time.

“We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like and offer, creating a true complimentary relationship between our various business models,” says Greg Blatt, CEO of parent IAC.

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Feb 4, 2012 4:36 AM CST
HAHAHA! You've got to be very desperate to pay a monthly fee to find a date. I love that misconception people got about getting 'higher quality' when Match is no better then Craiglist
Feb 3, 2011 12:58 AM CST
$50 million? That seems pretty low. Poor move on OkCupid's part.
Feb 2, 2011 8:05 PM CST
Nothing even ups the gender bias in dating like Match. In a bar every woman rules. On a dating site, men and women are equal. I got a lovely friend who's been on Match for like five years or something. She's wealthy, blond, slim and can't make it work with words. She asked me once what the problem was and I said you're my friend and I love you but in person the bitch is blotted out by your face. Online it just shines like a red buoy.