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Ford's Now Building Smartphones on Wheels

'In-car connectivity' is a plethora of distractions

By Polly Davis Doig,  Newser Staff

Posted Feb 27, 2011 1:45 PM CST

(Newser) – Ford's got a slick new whiz-bang simulator, and Maureen Dowd kicked the tires—and almost ran smack "into a huge green truck," she writes for the New York Times. The problem is Ford's new "in-car connectivity"—a "cornucopia of diversions on your dashboard," Dowd writes, which let you sync apps, check email, tweet, find a restaurant, or change the lighting to alter your mood. "Remember when your car used to be a haven of peace from the world?" she complains. "Now it’s just a bigger, noisier and much more dangerously distracting smartphone."

Dowd's not alone: While Ford claims it's just making America's tech addiction as safe as possible, no less than Transportation Secretary Ray LaHood is worried about distracted drivers. “Putting entertainment centers in automobiles does not contribute to safe driving," LaHood says. But don't expect car companies to be beacons of safety, says one National Safety Council official, citing manufacturers' feet-dragging on seat belts and airbags. And the dashboards are trouble for mere humans: “We can chew gum and walk, but we can’t do two cognitively demanding tasks simultaneously," he concludes.

An auto show employee demonstrates Fords new revolutionary MyFord Touch car infotainment technology January 27, 2011.
An auto show employee demonstrates Fords new revolutionary MyFord Touch car infotainment technology January 27, 2011.   (Getty Images)
The Ford Electric Focus car's interior, featuring MyFord Touch interface, is shown during the vehicle's introduction in New York, Friday, Jan. 7, 2011.
The Ford Electric Focus car's interior, featuring "MyFord Touch" interface, is shown during the vehicle's introduction in New York, Friday, Jan. 7, 2011.   (AP Photo/Ford Motor Company, Stuart Ramson)
New York Times columnist Maureen Dowd speaks on 'Meet the Press' on November 12, 2006 in Washington, DC.
New York Times columnist Maureen Dowd speaks on 'Meet the Press' on November 12, 2006 in Washington, DC.   (Getty Images)
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COMMENTS
Showing 3 of 6 comments
oldgoat
Feb 27, 2011 6:26 PM CST
I realize that Ford is wanting to give the customers what they want, but man I don't want to have a accident because someone is adjusting the mood lighting and trying to find a new Italian rest. to go eat at.
MakeBelieve
Feb 27, 2011 6:01 PM CST
It takes an act of Congress to increase gas milage. If the automakers put chemical toilets in the seats and a microwave in the dash, whoever can afford new cars won't need to buy homes.
finkster
Feb 27, 2011 4:27 PM CST
Hell, I know some people who can't walk and chew gum at the same time.
 

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