iPad 2 Sells Out in Smashing Debut

Opening weekend sales up 66% from original iPad
By Mark Russell,  Newser Staff
Posted Mar 14, 2011 6:45 AM CDT
Updated Mar 14, 2011 7:53 AM CDT
The new iPad 2 was almost completely sold out, just one day after its Friday launch.   (AP Photo/Damian Dovarganes)

(Newser) – Apple has sold as many as 500,000 iPad 2s in the hot gizmo's debut weekend, way up from the original iPad's debut sales of 300,000. Even more impressive, practically all of those sales happened on just one day, as the iPad 2 was almost completely sold out by the end of Saturday. Even more significant was that 70% of the sales went to first-time iPad buyers, according to financial services company Piper Jaffray, via Fortune.To put that in perspective, only 23% of iPhone 4 buyers at launch were iPhone newbies.

And the device's popularity is growing among PC users: 26% of buyers of the original iPad were PC-ers; for the iPad 2, that jumped to 49%. The Piper Jaffray team's survey also shows that 47% of buyers forked over an extra $130 for the 3G model. "Our checks pointed to a shocking 100% stock out rate across Apple/authorized retail stores just a few hours into the official launch Friday evening, contributing to what we believe was one of the company's most successful product launches to date," said an analyst at Deutsche Bank whose team called about 100 stores.

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