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Google Invests in Cloud Computing

Internet giant wants everyone to do everything online

By Kevin Spak,  Newser Staff

Posted Nov 13, 2007 10:57 AM CST

(Newser) – Google has hands in a lot of pies, from maps to email to spreadsheets and now, with Android and OpenSocial, to cellphones and MySpace. But it all relates to one strategy, the Washington Post says. Google wants to make the web so useful that everyone does everything online. In this “cloud computing” paradigm, laptops and cellphones are just gateways to an ever-present database.

Consumers get constant access to all their documents from the deal. For Google, the cloud provides more and more opportunities to observe surfers’ activities and send them tailored ads. “Google is trying to make itself into a ubiquitous brand where it's everywhere on the Web,” said one analyst. “Increasingly it could be seen as infringing upon [consumers’] lives in some way.”

Visitors look at an information screen at the Google Book Search stand at the International Frankfurt Book Fair  'Frankfurter Buchmesse'  in Frankfurt, Germany, Thursday, Oct. 11, 2007. The world's largest book fair with this year's focal theme on Catalan Culture is open to the public from Oct. 10 to 14,...
Visitors look at an information screen at the Google Book Search stand at the International Frankfurt Book Fair 'Frankfurter Buchmesse' in Frankfurt, Germany, Thursday, Oct. 11, 2007. The world's largest...   (Associated Press)
A visitor passes an exhibition stand of Google company in Duesseldorf, western Germany, in this Sept. 25, 2007 file photo. (AP Photo/Rene Tillmann, file)
A visitor passes an exhibition stand of Google company in Duesseldorf, western Germany, in this Sept. 25, 2007 file photo. (AP Photo/Rene Tillmann, file)   (Associated Press)
A Google worker dials her cell phone at Google headquarters in Mountain View, Calif., May 15, 2007.  (AP Photo/Paul Sakuma)
A Google worker dials her cell phone at Google headquarters in Mountain View, Calif., May 15, 2007. (AP Photo/Paul Sakuma)   (Associated Press)
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