New Newsweek Not a Total Flop

Newsstand sales of first three issues up over 2010 average
By Kate Seamons,  Newser Staff
Posted Apr 21, 2011 10:18 AM CDT
The new edition of Newsweek magazine is displayed on a New York newsstand, Monday, March 7, 2011.   (AP Photo/Richard Drew)

(Newser) Jack Shafer may have called Tina Brown's Newsweek "a meal that a homeless person would walk away from," and the April 12 issue may have had a slim six ads, but score one for Brown: Her Newsweek isn't festering at the newsstand. Sales of Brown's first issue, featuring Hillary Clinton, were up 19% from the mag's average last year, reports Adweek. And the second and third issues continued the upward swing, beating the 2010 average by 7% and 21%, respectively. If that continues is, of course, TBD. Click to read more about the incentive Newsweek is offering to try to reel in subscribers.

My Take on This Story
Show results without voting  |