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Price Cut Lifts PlayStation Sales

Lower prices and a new low-cost model may help Sony to escape third place

By Nick McMaster,  Newser Staff

Posted Nov 15, 2007 9:02 PM CST

(Newser) – Long lagging behind the Nintendo Wii and without a 'Halo 3' to rescue it, Sony's PlayStation 3 is finally seeing sales pick up in the weeks after a $100 price cut and introduction of a lower-end model. Sony said it sold 100,000 consoles last week, compared to sales of 30,000-40,000 a week before the Oct. 18 price cut.

Those improved sales also stem from the Nov. 2 release of a PS3 with a 40 GB hard drive available for yet another $100 less than the discounted $499 80 GB model. "Obviously, we've taken so much heat over the year on PS3," Sony's CEO said. "Finally, the turning point has been passed."

Jack Tretton, president and CEO of Sony Computer Entertainment America, talks about the PlayStation 3 game during a new conference, Wednesday, July 11, 2007, in Culver City, Calif. (AP Photo/Mark J. Terrill)
Jack Tretton, president and CEO of Sony Computer Entertainment America, talks about the PlayStation 3 game during a new conference, Wednesday, July 11, 2007, in Culver City, Calif. (AP Photo/Mark J. Terrill)   (Associated Press)
A boxed Sony Playstation 3 with 80gb harddrive. Playstation 3 sales have boosted considerably since a recent price drop.
A boxed Sony Playstation 3 with 80gb harddrive. Playstation 3 sales have boosted considerably since a recent price drop.   (Associated Press)
Three different colored models of Sony's new PlayStation 3 video game machine are displayed on the opening of Taiwan's Taipei Game Show, in Taipei, Taiwan, in this February 16, 2006, file photo. (AP Photo, FILE)
Three different colored models of Sony's new PlayStation 3 video game machine are displayed on the opening of Taiwan's Taipei Game Show, in Taipei, Taiwan, in this February 16, 2006, file photo. (AP Photo,...   (Associated Press)
An adjacent high-definition television is reflected in the sleek shell of Sony's PlayStation 3.
An adjacent high-definition television is reflected in the sleek shell of Sony's PlayStation 3.   ((c) William Hook)
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