Price Cut Lifts PlayStation Sales

Lower prices and a new low-cost model may help Sony to escape third place
By Nick McMaster,  Newser Staff
Posted Nov 15, 2007 9:02 PM CST
Jack Tretton, president and CEO of Sony Computer Entertainment America, talks about the PlayStation 3 game during a new conference, Wednesday, July 11, 2007, in Culver City, Calif. (AP Photo/Mark J. Terrill)   (Associated Press)
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(Newser) – Long lagging behind the Nintendo Wii and without a 'Halo 3' to rescue it, Sony's PlayStation 3 is finally seeing sales pick up in the weeks after a $100 price cut and introduction of a lower-end model. Sony said it sold 100,000 consoles last week, compared to sales of 30,000-40,000 a week before the Oct. 18 price cut.

Those improved sales also stem from the Nov. 2 release of a PS3 with a 40 GB hard drive available for yet another $100 less than the discounted $499 80 GB model. "Obviously, we've taken so much heat over the year on PS3," Sony's CEO said. "Finally, the turning point has been passed."