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McDonald's: We're Not Ditching Ronald

CEO defends marketing, says clown is 'ambassador for good'

By Kevin Spak,  Newser Staff

Posted May 19, 2011 2:18 PM CDT

(Newser) – McDonald’s isn’t going to stop marketing to kids anytime soon if CEO Jim Skinner has anything to say about it. At the company’s annual meeting today, Skinner defended the practice and said parents should be able to decide for themselves whether McDonald’s is healthy enough. “This is all really about choice,” he said, according to the Wall Street Journal. “Ronald McDonald isn’t going anywhere.”

He "is an ambassador for McDonald's and he is an ambassador for good,” Skinner declared. “He does not advertise unhealthy food to children. McDonald’s does not advertise unhealthy food to children.” Skinner backed up this last assertion by saying that Happy Meals contain low-fat milk and all-white-meat McNuggets. The comments were a response to a newspaper ad run across the country yesterday calling on the company to retire its famous clown. (This Big Mac fanatic is surely happy with the CEO's comments.)

McDonald's CEO Jim Skinner gives a press conference in this 2010 file photo.
McDonald's CEO Jim Skinner gives a press conference in this 2010 file photo.   (Getty Images)
Ronald McDonald in his trademark yellow jumpsuit.
Ronald McDonald in his trademark yellow jumpsuit.   (AP Photo/McDonald's Corp., file)
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COMMENTS
Showing 3 of 9 comments
rheaseo25
May 30, 2011 2:30 AM CDT
Instead of attacking McDonalds for selling a product, put more effort into education. French fries are okay....just not everyday. We've become lazy and that’s our fault, not Ronald’s.  Bee Pollen Health Benefits
lyndzilla
May 20, 2011 8:28 AM CDT
Ronald is creepy, but if they had to get rid of him then every sugary cereal shold have to get rid of their cartoon tigers, rabbits, toucans, etc. This is getting way past ridiculous. PARENTS are responsible for what their kids eat.
schmidtkoff
May 19, 2011 7:07 PM CDT
 old and tired and antiquated the ronald needs to be retired into the smithsonian. mcdonald's needs to get a new ambassador for their products. and hopefully more healthful to attract america,s obese children. 

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