'Marketing giant' heads to sports-mad Boston
(NEWSER) - Shaquille O'Neal will be paid the veteran minimum as a Celtic , but he probably won't have to worry about making ends meet—Boston businesses are already lining up to pitch endorsement deals, reports the Herald . "The minute I heard about him coming, I thought about the idea," says the owner of the serendipitously named Summer Shack restaurants. "It’s a great fit and a great idea." More»