Follow Newser on Twitter   Friend Newser on Facebook
Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Palin Nabs Obama's ... Font

Gotham typeface helped him win in 2008: experts

By Matt Cantor,  Newser Staff

Posted Jun 3, 2011 11:11 AM CDT

(Newser) – Sarah Palin seems to be in firm agreement with President Obama on at least one issue: effective campaign fonts. On her website, the former Alaska governor has taken to using the Gotham font that experts say helped propel Obama to victory in 2008, the Daily Telegraph reports. “I think you can make a strong argument to say it was a great help to Obama,” says a typographer. “The whole campaign was such a fantastically clear, consistent one that the typeface did its job.”

“The font did not change from when he announced his candidacy through his primaries, on television, online, and in all the print advertisements,” he notes, and Palin’s use of it “shows how influential the font has been.” But Obama wasn’t the first to use Gotham: It was created in 2000, commissioned by GQ magazine. The editors were looking for something with a “geometric structure” that would appear “masculine, new, and fresh.”

Palin's website shows the Gotham font.
Palin's website shows the Gotham font.   (SarahPAC.com)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
29%
3%
2%
10%
2%
54%
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Showing 3 of 36 comments
CenterIndependent
Jun 4, 2011 12:07 AM CDT
yawn
AustinFound
Jun 3, 2011 8:08 PM CDT
From just earlier today, just in case you haven't watched it yet, Sarah's version of how Paul Revere saved us from the British trying to take away our guns by firing bullets and ringing bells. http://www.youtube.com/watch?feature=player_embedded&v=5dRqaDrhgb8
junpmd
Jun 3, 2011 4:25 PM CDT
Tardis- This is war and we take no prisoners.  Deny the following that Obama did to my  country and not your black islamic country. Debt of $ 14.4 trillion, unemployment under Obama of 9.1 % all throughout, anti-America , prosecuting our own CIA interrogators, sued Arizona in favor of you muslims and illegal aliens, highest poverty rate, bankruptcies, foreclosures,food stamps use,listened to "GOD DAMN AMERICA" sermons of Wright for 20 years, gave $ 2 billion in aid to islamic Egypt and ME. Answer me item by item , line by line, no excuses for namecalling.

More Newser Stories

Palin's Camp to Rove: You Know Nothing

Palin Bus Tour Hits the Brakes

Maker of Fawning Palin Documentary: She Can't Win

2012 GOP Field: One Big Joke

2012 Hopefuls Cheer Osama's Demise


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   BuzzFeed   |   Cracked   |   Timelines   |   Geek Sugar   |   Business Insider   |   HuffPost Entertainment