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Rowling Explains 'Pottermore'

And no, it's not a new book

By Evann Gastaldo,  Newser Staff

Posted Jun 23, 2011 9:22 AM CDT | Updated Jun 23, 2011 10:56 AM CDT

(Newser) – JK Rowling has revealed details about her mysterious "Pottermore" website, and sorry, but it's not an eighth Harry Potter book. Rather, it's an "online reading experience" where fans can experience the existing story in a new way, and where, Rowling says, she will share "additional information I've been hoarding for years about the world of Harry Potter." The Telegraph reports that she's written new background material for the venture, and that the entire series will be unveiled on the site over a period of at least two years.

"I wanted to give something back to the fans that have followed Harry so devotedly over the years," Rowling explains. "Pottermore is a way for the creativity to live on." It launches in October, but 1 million fans will be given early access on Harry's birthday, July 31. Among other things, users will be able to get sorted into a Hogwarts house, play games, mix potions, shop for wizarding items, and interact with characters. And, of course, the site will also offer books, ebooks, and audio books for sale.

JK Rowling finally explained mysterious 'Pottermore' website.
JK Rowling finally explained mysterious 'Pottermore' website.   (Telegraph)
J.K. Rowling poses during a photo call for her new website project Pottermore at the Victoria and Albert Museum in London, Thursday, June 23, 2011.
J.K. Rowling poses during a photo call for her new website project Pottermore at the Victoria and Albert Museum in London, Thursday, June 23, 2011.   (AP Photo/Akira Suemori)
JK Rowling poses as she announces her new website project Pottermore at the Victoria and Albert Museum in London, Thursday, June 23, 2011.
JK Rowling poses as she announces her new website project Pottermore at the Victoria and Albert Museum in London, Thursday, June 23, 2011.   (AP Photo/Akira Suemori)
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JK Rowling talks about Pottermore.   (Telegraph)

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COMMENTS
Showing 3 of 12 comments
scott-houghton
Jun 27, 2011 11:27 AM CDT
She's still getting paid for it! Anyone noticed that large corporate Sony logo at the top of the Pottermore website? 
Cheni99a1
Jun 23, 2011 2:26 PM CDT
I'm a big fan of the books but still think this is silly. Let it go. I mean, I know she's not doing it for the money as she clearly has plenty and if she's hellbent on releasing sidestories then she should just release them on her site or as e-books or something as opposed to a gimmicky online community. Ah well I bet the fan girls are thrilled
Scaramouche
Jun 23, 2011 12:29 PM CDT
Told ya. Pottermore = morePotter.

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