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Wary LA Braces for 'Carmageddon'

405 closure leads to crazy discounts, viral videos, possible flash mobs

By Evann Gastaldo,  Newser Staff

Posted Jul 14, 2011 7:22 AM CDT

(Newser) – LA residents are planning to flee or hunker down this weekend as a 10-mile stretch of the 405, one of the nation's busiest freeways, shuts down for 53 hours. For non-Angelenos: This is a big deal, hence the nicknames "Carmageddon" and "Carpocalypse." Some of the most amusing developments:

  • Some businesses are offering discounts to woo customers tempted to stay home, the Wall Street Journal reports. A pet photog who makes house calls will give you 20% off with her "4-0-fido" deal. A tattoo shop on a sure-to-be-clogged thoroughfare is offering 15% off. One restaurant will serve a $40.05 four-course meal; a bar is offering $5 Irish Car Bombs and Cadillac Margaritas.
  • JetBlue ran a "Fly Over the 405" special—$4 one-way tickets between Burbank and Long Beach, a 40-mile, 20-minute trip. That sold out in less than four hours, the Los Angeles Times notes, but you can still snag a $150 luxury helicopter ride over the traffic snarl, the WSJ adds.

  • Best tweet? @latimestot quotes Jay Leno: "2 days til Carmageddon closes the 405 freeway & u wont be able to go anywhere. As opposed to when the 405 is open & u cant go anywhere."
  • In truth, the Los Angeles Times notes, the 405 has been under construction for centuries, and it traces its evolution dating back to a Spanish explorer who rode through in 1769.
  • Is there mayhem in the works? The LA Weekly seems to think so. One "after-hours bicycle mob" may be planning a "4PACOLYPSE" ride on the empty freeway, while officials are also worried about skateboarders. And one group says it's filming a "top secret" flash mob publicity stunt.
That's not all: Watch two of the best viral videos, in the gallery.

This June 6, 2011 file photo shows the Mulholland Drive bridge over Interstate 405, which crosses the Santa Monica Mountains connecting the San Fernando Valley and the Westside of Los Angeles.
This June 6, 2011 file photo shows the Mulholland Drive bridge over Interstate 405, which crosses the Santa Monica Mountains connecting the San Fernando Valley and the Westside of Los Angeles.   (AP Photo/Reed Saxon, File)
Traffic on Interstate 405 is seen from the Sherman Oaks Galleria mall parking lot Wednesday, July 13, 2011, in Los Angeles.
Traffic on Interstate 405 is seen from the Sherman Oaks Galleria mall parking lot Wednesday, July 13, 2011, in Los Angeles.   (AP Photo/Damian Dovarganes)
« Prev« Prev | Next »Next » Slideshow
Hitler is NOT happy about the 405 closure.   (NothingIsCoolMovie)
Sure, it's an ad for a website, but it's still funny.   (Carmageddonla)

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Think of it not like 'Oh, the highway is closed, and I got this necklace.' But like 'Oh, you're getting 20% off, why don't you get me the matching earrings?' - A jewelry store owner explains his Carmageddon discount

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COMMENTS
Showing 2 of 2 comments
7Thunders
Jul 14, 2011 7:40 AM CDT
   I think it will be interesting.  I'm sure it will be a headache, but the news likes to ratchet up the anxiety on every story and make everything sound more ominous then it is.     I think its going to be a great story with some fun antics.
hopeandchange
Jul 14, 2011 7:31 AM CDT
In typical California navel gazing, they think they are the only ones ever inconvenienced by road construction.  I would match the Dan Ryan to the 405 any day.  I have sat in solid bumper to bumper gridlock on the Dan Ryan at midnight.

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