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Price War Moves High Def DVD Players

Competing HD-DVD and Blu-Ray makers drop prices under $200

By Lucas Laursen,  Newser Staff

Posted Nov 23, 2007 10:45 AM CST

(Newser) – Sales of high-definition DVD players have been languishing because customers were unwilling to choose one of the two competing formats—Blu-ray or HD DVD. But this holiday season may change that, with retailers dropping prices from upward of $400 to under $200, reports the Wall Street Journal. And Wal-Mart fueld the nascent  price war by offering an older model of a Toshiba player for under $98.89.

Wal-Mart's price stood for just 48 hours, but it moved 90,000 to 100,000 Toshiba players. “They've shown that people will bite if the price is low,” says one analyst. Blu-ray makers are responding with similar price cuts. Blu-ray fits 50GB onto its disks—compared to HD DVD's 30GB—making it a favorite of studios and hard-core fans, but Blu-ray’s higher cost has meant slightly slower adoption.

A Toshiba HD-DVD disc player. (AP Photo/Reed Saxon, file)
A Toshiba HD-DVD disc player. (AP Photo/Reed Saxon, file)   (Associated Press)
An HD-DVD video disc of The Bourne Supremacy is seen at left, with a Blu-Ray disc of Superman Returns at right, at a Ken Crane's Big Screen Headquarters store in Buena Park, Calif., Wednesday, Aug. 8, 2007.  (AP Photo/Reed Saxon)
An HD-DVD video disc of "The Bourne Supremacy" is seen at left, with a Blu-Ray disc of "Superman Returns" at right, at a Ken Crane's Big Screen Headquarters store in Buena Park, Calif., Wednesday, Aug....   (Associated Press)
A Sony BDP-S300 Blu-ray player. (AP Photo/Sony Corp.)
A Sony BDP-S300 Blu-ray player. (AP Photo/Sony Corp.)   (Associated Press)
A PlayStation 3 console from Sony is shown in New York in this Feb. 22, 2007 file photo. The PS3 has a built-in Blu-ray drive and is one of the most affordable Blu-ray players on the market. (AP Photo/Mark Lennihan, File)
A PlayStation 3 console from Sony is shown in New York in this Feb. 22, 2007 file photo. The PS3 has a built-in Blu-ray drive and is one of the most affordable Blu-ray players on the market. (AP Photo/Mark...   (Associated Press)
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