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Enchanted Set to Charm Holiday Box Office

Disney film likely to clobber Beowulf and Mr. Magorium

By Jane Yager, Newser Staff

Posted Nov 23, 2007 6:18 AM CST

(Newser) – All signs point to Disney ruling the Thanksgiving weekend box office as usual: Enchanted opened yesterday in 3,500 theaters, with promising reviews and strong prerelease viewer interest fueling projections of a $35M five-day holiday weekend gross. The Hollywood Reporter expects Enchanted to deal a heavy blow to Mr. Magorium's Wonder Emporium, which targets a family crowd.

Beowulf should suffer less from Enchanted, as it offers the novelty of 3D projections in some locations. Among promising new openers, Stephen King thriller The Mist and video game adaptation Hitman will target an overlapping crowd, while This Christmas should draw well in urban markets. The industry is looking anxiously to the Thanksgiving box office for redemption from a fall slump.

[Images (3)]

[Videos (1)]

In this photo released by the New York Stock Exchange Euronext, Dick Cook, Chairman of The Walt Disney Studios, left, and Amy Adams, center, who is an actress in the film "Enchanted," joins NYSE Euronext... (Associated Press)

Actor Patrick Dempsey,left, New York City Mayor Michael Bloomberg and actress Amy Adams, right, arrive at the premiere of "Enchanted" at the Ziegfeld Theatre, Monday Nov. 19, 2007, in New York. (AP Photo/Peter... (Associated Press)

This undated photo provided by Disney shows Amy Adams in "Enchanted." (AP Photo/Disney) (Associated Press)

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Enchanted Set to Charm Holiday Box Office