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Shoppers Swoon for Zunes

Thanksgiving shoppers on the hunt for 'iPod killers'

By Rob Quinn,  Newser Staff

Posted Nov 23, 2007 11:04 PM CST

(Newser) – Microsoft's new Zune digital music players have been flying off the shelves, reports PC World. But big retailers have been running out, frustrating hordes of Thanksgiving shoppers attracted by big discounts and plenty of hype. Microsoft,  which seems to have seriously misjudged demand for the best-selling model, the Zune 80, said the shortages will be over in around a week.

The Zune has been dubbed "iPod killers," and despite only mediocre reviews briefly took over the top of Amazon's bestseller list last week. Apple doesn't seem to be too worried about the new contender—-believing that it's only going to take market share from other wannabes. "No-one is going to touch Apple", said one market analyst.

Micosoft Corp. Chairman Bill Gates poses for a photo with one of three new Zune portable media players. (AP Photo/Ted S. Warren)
Micosoft Corp. Chairman Bill Gates poses for a photo with one of three new Zune portable media players. (AP Photo/Ted S. Warren)   (Associated Press)
The Zune player is proving popular with shoppers - if they can find them.
The Zune player is proving popular with shoppers - if they can find them.   (Getty Images)
Microsoft provided this photo of engraved Zune portable music players.  In a bid to one-up Apple, Microsoft said it will engrave designs by contemporary artists onto the back of new Zunes free of charge starting Tuesday, when its new line of digital media players goes on sale. (AP Photo/Microsoft)
Microsoft provided this photo of engraved Zune portable music players. In a bid to one-up Apple, Microsoft said it will engrave designs by contemporary artists onto the back of new Zunes free of charge...   (Associated Press)
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