Shoppers Swoon for Zunes

Thanksgiving shoppers on the hunt for 'iPod killers'
By Rob Quinn,  Newser Staff
Posted Nov 23, 2007 11:04 PM CST
Micosoft Corp. Chairman Bill Gates poses for a photo with one of three new Zune portable media players. (AP Photo/Ted S. Warren)   (Associated Press)
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(Newser) – Microsoft's new Zune digital music players have been flying off the shelves, reports PC World. But big retailers have been running out, frustrating hordes of Thanksgiving shoppers attracted by big discounts and plenty of hype. Microsoft,  which seems to have seriously misjudged demand for the best-selling model, the Zune 80, said the shortages will be over in around a week.

The Zune has been dubbed "iPod killers," and despite only mediocre reviews briefly took over the top of Amazon's bestseller list last week. Apple doesn't seem to be too worried about the new contender—-believing that it's only going to take market share from other wannabes. "No-one is going to touch Apple", said one market analyst.