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Time's Up for Tiger Woods, Tag Heuer

Swiss watch firm ends sponsorship deal after sex scandal

By Matt Cantor,  Newser Staff

Posted Aug 8, 2011 8:04 AM CDT

(Newser) – If you thought the fallout from Tiger Woods' sex scandal had long since ended, well, you'd be wrong. Tag Heuer has become the sixth firm to end a sponsorship deal with Woods following the revelation of his many affairs, the Telegraph reports. The Swiss luxury watch maker reportedly exited the partnership following the expiration of his current contract. The deal was said to be worth some $10 million; Woods has already lost $25 million in deals with Accenture, AT&T, Gatorade, Gillette, and Golf Digest.

A billboard for Tag Heuer watches featuring golfer Tiger Woods is seen in Los Angeles on Monday, Dec. 14, 2009.
A billboard for Tag Heuer watches featuring golfer Tiger Woods is seen in Los Angeles on Monday, Dec. 14, 2009.   (AP Photo/Damian Dovarganes)
Tag Heuer has ended its deal with Tiger Woods.
Tag Heuer has ended its deal with Tiger Woods.   (PRNewsFoto/TAG Heuer)
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COMMENTS
Showing 3 of 3 comments
SBS
Aug 8, 2011 9:13 AM CDT
I watched him this week at the Bridgestone and he doesn't seem to have the competitive fire he used to have.
Chitrix
Aug 8, 2011 8:57 AM CDT
Ah the Public We make heros out of people and worship them and their ability The only thing we like even more is kicking them in the nutz in ridicule when they turn out to be HUMAN Isn't it fun???????????? Humans, the most sadistic and sick creatures on this earth Bow I shall get out of the way for the PERFECT HUMANS who are without flaw and sin/lack or morals so they can further vilify a fallen hero   LMFAO
Iffida
Aug 8, 2011 8:15 AM CDT
Tiger, your time is up as far as golf.  You were caught using the wrong putter to many times.

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