Abercrombie Offers Situation Money Not to Wear Its Clothes

Teen retailer has 'deep concerns' about Mike Sorrentino's Jersey Shore image

By Mary Papenfuss,  Newser Staff

Posted Aug 17, 2011 2:55 AM CDT | Updated Aug 21, 2011 8:24 AM CDT

(Newser) – Mike "The Situation" Sorrentino, style icon? Not exactly. Abercrombie & Fitch is offering the Jersey Shore star big bucks not to wear its clothing. The teen retailer has offered a “substantial payment” to Sorrentino “to wear an alternate brand" because of the company's "deep concern" that the Situation "could cause significant damage to our image," says a company statement, which did not detail the odious specifics of its concerns. "We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement adds.

Money has also been offered to other cast members not to wear the clothing, but Sorrentino regularly sports the brand. He frequently lifts his shirt on the reality program to show off his abs, and often reveals the Abercrombie & Fitch logo on his underwear when he does. He was also wearing bright green Abercrombie & Fitch sweatpants on the latest episode of Jersey Shore in Florence. The company statement says executives are “urgently awaiting a response.”

Mike "The Situation" Sorrentino shows off at a Los Angles event.   (AP Photo/Chris Pizzello)
Mike Sorrentino shows off his abs in LA.   (AP Photo/Katy Winn)
Reality actor Mike 'The Situation' Sorrentino poses for a portrait Thursday, Nov. 4, 2010 in New York.   (AP Photo/Jeff Christensen)
Mike "The Situation" Sorrentino, cast member of MTV's "Jersey Shore" stands on a deck overlooking the boardwalk and beach at the home for the show Thursday, Aug. 4, 2011.   (AP Photo/Mel Evans)
Television personality Mike Sorrentino arrives at the Rolling Stone Magazine American Music Awards Party in Los Angeles on Sunday, Nov. 21, 2010.   (AP Photo/Dan Steinberg)
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