Abercrombie Offers Situation Money Not to Wear Its Clothes
Teen retailer has 'deep concerns' about Mike Sorrentino's Jersey Shore image
By Mary Papenfuss, Newser Staff
Posted Aug 17, 2011 2:55 AM CDT
Updated Aug 21, 2011 8:24 AM CDT
Mike "The Situation" Sorrentino shows off at a Los Angles event.   (AP Photo/Chris Pizzello)

(Newser) – Mike "The Situation" Sorrentino, style icon? Not exactly. Abercrombie & Fitch is offering the Jersey Shore star big bucks not to wear its clothing. The teen retailer has offered a “substantial payment” to Sorrentino “to wear an alternate brand" because of the company's "deep concern" that the Situation "could cause significant damage to our image," says a company statement, which did not detail the odious specifics of its concerns. "We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement adds.

Money has also been offered to other cast members not to wear the clothing, but Sorrentino regularly sports the brand. He frequently lifts his shirt on the reality program to show off his abs, and often reveals the Abercrombie & Fitch logo on his underwear when he does. He was also wearing bright green Abercrombie & Fitch sweatpants on the latest episode of Jersey Shore in Florence. The company statement says executives are “urgently awaiting a response.”

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Showing 3 of 21 comments
Aug 23, 2011 6:41 PM CDT
i did not know you could pay someone to not wear your clothing line..wow. thankfully my children have never felt the need to buy their line.. the ones who do..well they are not really based in reality anyway. he hehe now they don't want a guy who calls himself the "situation" (still not getting how people can knickname themselves and others actually call them that), to wear their clothes. he looks like the fake people in their freaking ads!! god this makes me feel old.. he he he
Aug 21, 2011 7:25 PM CDT
He says he has never had any contact with A&F.
Aug 21, 2011 4:28 PM CDT
Really Abercrombie? Your website is soo raunchy, not even geared toward to what you guys claim as a teen retailer. And wouldn't you know it Abercrombie clothes are worn by who? The rich, the stuck up, and the mommy and daddy buy me everything kinda crowd (Forum for bullies thanks Abercrombie !) Your clothes are not needed here. I'm glad Jersey Shore is wearing your clothes obviously your clothing line IS NOT GEARED TOWARDS TEENS!!! Nice try, trying to cover your TRUTH!