Hidden 'Supercookies' Stalk Users, Steal History
New techniques 'almost impossible' to detect
By Mark Russell, Newser Staff
Posted Aug 18, 2011 7:54 AM CDT
Aggressive online companies are increasingly using "supercookies" to track users without their knowledge or consent.   (Shutterstock)

(Newser) – Privacy-conscious consumers have yet another thing to worry about in the ongoing battle over online security: supercookies. Unlike regular cookies that track a user's online activities, supercookies are much harder to locate and delete, and are able to reformulate a user profile even after that user deleted his regular cookies, say Stanford and UC Berkeley researchers. And these new kinds of advanced tracking methods dig deep: One "history stealing" tracking service found on a handful of sites peers into your browser history to see if you have visited any one of 1, 500 sites, including ones focused on fertility issues and credit problems.

Big-name sites such as MSN.com and Hulu have been caught using supercookies, though both said it was inadvertent and stopped when the researchers pointed it out, reports the Wall Street Journal. But as consumers grow more savvy about protecting their privacy, advertisers and other companies are growing more savvy and aggressive about tracking, too. Until now, consumer watchdog groups have concentrated on getting more companies to voluntarily adopt self-imposed industry guidelines for protecting privacy, but news of history stealing and supercookies could change that. "You can expect to see more formal public enforcement soon," said an executive with the Council of Better Business Bureaus.

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Showing 3 of 9 comments
Aug 18, 2011 11:29 AM CDT
Mmmmmmmmmm coooookies
Aug 18, 2011 9:28 AM CDT
NO ...cookie deletion using FireFox does not take care of the super cookies! and Yes: the govt already can track. and does when it believes it needs to. And NO; congress could mandate that privacy should be honored when requested. This does not exist and so companies suggest they will honor privacy but do you trust them?
Aug 18, 2011 9:21 AM CDT
Watching the internet evolve is adorable.