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Google Searches Green Energy

Company pledges to spend hundreds of millions on renewable energy initiative

By Nick McMaster, Newser Staff

Posted Nov 27, 2007 5:19 PM CST

(Newser) – Google is making a huge financial push to replace coal with cleaner, cheaper renewable energy. The company says it will invest "tens of millions" in the search next year, starting with solar, wind, and geothermal technology, and hundreds of millions more in subsequent years, MarketWatch reports. The company says it can reach its goal “in years, not decades."

Co-founder Larry Page says Google will bring its "creativity and innovation to the challenge of generating renewable electricity at a globally significant scale." In addition to its own R&D, the company will invest large sums in smaller alternative-energy firms. Google already powers its HQ with one of the largest corporate solar-panel installations in the US.

Aerial view of solar carports constructed by EI Solutions at the Google headquarters campus in Mountain View, Calif. (Photo (Associated Press)

Solar panel installation at Google's Mountain View, Calif., headquarters. (Associated Press)

Google co-founder Larry Page appears onstage during the Clinton Global Initiative Annual Meeting, Thursday, Sept. 27, 2007 in New York. (AP Photo/Jason DeCrow) (Associated Press)

Google goes green as hundreds of millions are earmarked for a conversion to renewable energy sources. (Getty Images)

A rainbow graces California windmills in this file photo. Search-giant Google has become the latest Fortune 500 company to announce plans to "go green." (Getty Images)

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Inside Google X Lab: Office Robots, Space Elevators

'Google X' lab envisions future of technology

Vanity Fair Unveils 'New Establishment' List

Mark Zuckerberg tops it, along with other tech execs

Google+ to Let Users Keep Gender Private

Site wants the information, but it can be hidden

Google Wants Solar Panels on Your Roof

Company invests $280M in plan with installer SolarCity

Eric Schmidt Out as Google CEO—With $334M Payday

Co-founder Larry Page will take over in April

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Company pledges to spend hundreds of millions on renewable energy initiative

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OTHER STORIES ON OUR RADAR

Google • Larry Page • Sergey Brin • coal • solar power • renewable resources

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Inside Google X Lab: Office Robots, Space Elevators

'Google X' lab envisions future of technology

Vanity Fair Unveils 'New Establishment' List

Mark Zuckerberg tops it, along with other tech execs

Google+ to Let Users Keep Gender Private

Site wants the information, but it can be hidden

Google Wants Solar Panels on Your Roof

Company invests $280M in plan with installer SolarCity

Eric Schmidt Out as Google CEO—With $334M Payday

Co-founder Larry Page will take over in April

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Newser By Users

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