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Tobacco Giant Drops Print Ads for 2008

Posted Nov 28, 07 3:27 PM CST in Business 

(Newser) – RJ Reynolds won’t buy print ads next year, a break with the tobacco giant's tradition of using newspapers and magazines to reach customers, the Winston-Salem Journal reports. The announcement came the same day an anti-smoking group lambasted RJR and Rolling Stone for four pages of ads abutting a Nov. 15 pullout, designed with a cartoon motif, on indie rock.

RJR said it wouldn’t have advertised if it had known of the cartoon-like design, and Rolling Stone said editors “don’t see the advertising” before designing layouts. Critics say the ad placement and layout is reminiscent of youth-oriented "Joe Camel" ads banned in 1990. “It is outrageous and irresponsible,” said one. Rolling Stone says 13% of its audience is under 18.

Source Winston-Salem Journal

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A Marlboro cigarettes advertising billboard on a street.   (Magnum Photos)
Packages of Camel cigarettes are shown at a store in Charlotte, N.C., on Feb. 8, 2007. With the slogan "Light and Luscious," the R.J. Reynolds Tobacco company launched Camel No. 9. two months ago, with...   (Associated Press)
Cigarette company RJR will eliminate print advertising next year.   (Getty Images)
A Chinese man smoking a cigarette is silhouetted in Xiamen, in southeastern China's Fujian province, in this Wednesday May 30, 2007 file photo. China will ban all types of tobacco advertising and promotions...   (Associated Press)
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