Backlash Forces Facebook to Retool Beacon
Users feel 'creeped out' by advertiser info-sharing platform
By Rob Quinn,  Newser Staff
Posted Nov 29, 2007 7:54 AM CST
Facebook Co-Founder Dustin Moskovitz. Facebook chiefs have gone into emergency talks after angry users complained about the "Beacon" advertising platform.   (Getty Images)
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(Newser) – Facebook execs are pondering changes to the unpopular Beacon advertising platform after massively negative feedback, reports Business Week, and an announcement on "evolving" it could come as soon as today. Users are threatening mutiny over the tool, less than a month old, that tells their friends all about their purchases from other sites—a service many view as an invasion of privacy.

"If I wanted to share something with my friends, I'm pretty sure I could tell them myself," one groused. Another complained that a Christmas gift surprise was spoiled after purchases were publicized. It's possible to opt out of the service, but users say the little instruction box is easy to miss and users must opt out each time Facebook wants to pass on information.