Army recruiters will soon promise recruits hefty bonuses to buy a home or start a business in a bid to sway their parents that enlisting is a good investment, the Wall Street Journal reports. "We know most 18-year-old kids don't think about mortgages yet," says a Pentagon official. "We're going after the influencers."
Under the initiative, which begins in January in certain cities, the Army will give soldiers $40,000 after they complete their tours. "If you want to get a soldier, you have to go through mom, and moms want to know what kind of future their children will have when they leave the Army," said a recruiter. The move comes as the Army struggles to meet recruitment quotas even as it plans to expand.