Best Online Shoppers: Tablet Users ... and store websites may change to accommodate them By John Johnson, Newser Staff Posted Sep 28, 2011 9:03 AM CDT 0 comments Comments A man navigates through the iPad 2 during its launch in the Philippines at an Apple store in April. (Getty Images) (Newser) – Marketing in the modern age: It seems tablet users make the best online shoppers, reports the Wall Street Journal. Industry stats put the coveted "conversion rate" at 4% or 5% for tablet users vs. 3% for PC users. What's more, perhaps because tablet users tend to be wealthier, people who buy things with them tend to place bigger orders than those using a PC or smartphone. One theory is that tablet users get sucked in by eye-popping visuals on their touch screens. Whatever the reason, expect to see websites changing to accommodate them. "Every website in the world was built for a mouse," a Macy's exec tells the Journal. "We underline things to click. We are thinking about what that should look like in a touch environment."