And the Next Super Bowl Performer Is... Material Girl will take halftime stage By Matt Cantor, Newser User Posted Oct 3, 2011 1:16 PM CDT 7 comments Comments Director Madonna attends the gala screening for the film "W.E." during the Toronto International Film Festival on Monday, Sept. 12, 2011 in Toronto. (AP Photo/Evan Agostini) (Newser) – Madonna is set to headline next year’s Super Bowl halftime show in Indianapolis, insiders tell SBNation.com. But don’t hold your breath: It’s not the first time the Material Girl has been the rumored star. She was supposedly near a deal to play the show in 1998, but the plan was never finalized. In 2000, word was that she was booked but flaked out. So it may take, like, a prayer to get her there.