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Olsen Twins' $39K Backpack Sells Out—Quickly

Apparently ridiculously expensive luxury items perform well in a recession

By Evann Gastaldo,  Newser Staff

Posted Oct 6, 2011 9:13 AM CDT

(Newser) – The solution to America's endless economic woes is apparently the Olsen twins' $39,000 backpack. In a Women's Wear Daily interview from last week just getting some attention, Ashley explains why she and her sister thought extreme luxury might sell: "During our last economic crisis in the US, the only thing that went up was Hermès." And their plan worked: The alligator backpack, part of The Row handbag collection, "was the first thing that sold off the shelf," Ashley says. Gawker has a picture, and snarks that it is "made exclusively from the skin of the mysterious fourth Olsen sister, who lives in a cage in their basement."

Actresses Mary-Kate Olsen, left, and Ashley Olsen attends the J Mendel 2012 Spring collection during Mercedes Benz Fashion Week at Lincoln Center on Wednesday, September 14, 2011.
Actresses Mary-Kate Olsen, left, and Ashley Olsen attends the J Mendel 2012 Spring collection during Mercedes Benz Fashion Week at Lincoln Center on Wednesday, September 14, 2011.   (AP Photo/Donald Traill)
Mary-Kate Olsen and Ashley Olsen attend the Dw by Kanye West Ready to Wear Spring / Summer 2012 show during Paris Fashion Week at Lycee Henri IV on October 1, 2011 in Paris, France.
Mary-Kate Olsen and Ashley Olsen attend the Dw by Kanye West Ready to Wear Spring / Summer 2012 show during Paris Fashion Week at Lycee Henri IV on October 1, 2011 in Paris, France.   (Getty Images)
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COMMENTS
Showing 3 of 3 comments
Watching4theMODS
Oct 6, 2011 1:15 PM CDT
And why do we not want to increase the tax rates on the rich when you see things like this. When the vast majority of Americans are going through a rough time. Some without food, tens of millions without healthcare, millions losing their homes. This is wrong and the Republicans want this to continue because they are bought lock stock and barrel by the rich.
thelogical1
Oct 6, 2011 9:49 AM CDT
See there Obama, if you raise the taxes on millionaires and billionaires one iota they won't be able to afford $39,000.00 back packpacks for their daughters. And that would be a travesty
Mersault
Oct 6, 2011 9:40 AM CDT
That's some ugly bag. The only other conspicuous thing about it is its price tag. While almost half the country is on government assistance, the super-wealthy engage in obscene consumption that would make Marie Antoinette blush. Thank you demon-bitches for showing us that in America in Mammon We Trust.

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