Break Out the Turtleneck: Tomorrow Is Steve Jobs Day

Yes, really
By Evann Gastaldo,  Newser Staff
Posted Oct 13, 2011 11:52 AM CDT
A vendor shows an iPhone 4 cover with an image of the late Apple founder Steve Jobs, on sale in Shenzhen, in southern China's Guangdong province on October 11, 2011.   (Getty Images)
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(Newser) – Well, this should do nothing to quiet those who already think the world is making too big a deal about Steve Jobs’ death: Tomorrow has been declared “Steve Jobs Day” by organizers of an online movement, who are encouraging participants to dress like the Apple founder and/or post online about his influence on their lives. A bittersweet coda: The five women who planned the day originally intended it as a tribute to a still-living Jobs, but changed it to a memorial after his death.

Conveniently enough, tomorrow is also the day the iPhone 4S will be released, meaning that tens of thousands will be thronging Apple stores nationwide, the San Jose Mercury News points out. “I heard about it, but I'm not crazy enough to show up in a black turtleneck,” says one customer who will be picking up his phone tomorrow. But according to the event’s Facebook page, more than 22,000 people will participate in some fashion, and in-person meet-ups are planned around the globe. (Want more? Click to find out how the black turtlenecks—which sold out after Jobs’ deathbecame his uniform.)

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