Couple Files to Trademark 'Occupy Wall Street'

They want to sell bags, shirts, shoes

By Evann Gastaldo,  Newser Staff

Posted Oct 25, 2011 8:57 AM CDT

(Newser) – A Long Island couple—or, as New York magazine more appropriately puts it, some totally “random” Long Island couple—has filed to trademark “Occupy Wall Street.” You see, the movement has the potential to become a “global brand,” say Robert and Diane Maresca and, as Robert tells the Smoking Gun, “If I didn’t buy it and use it someone else will.”

What exactly do they plan to do if they succeed? Sell bumper stickers, T-shirts, shoes, umbrellas, and bags bearing the phrase “Occupy Wall Street,” of course. Robert, who says he is a political independent and has visited the protests, acknowledges that the $975 filing, made Oct. 18, is “something of a gamble.” Also notable: While doing his research, Robert Maresca discovered that a Brooklyn man has already filed to trademark “We Are the 99%.”

A man holds a sign on the edge of Zuccotti Park in the Financial District  where 'Occupy Wall Street' protesters are living on October 17, 2011 in New York City.
A man holds a sign on the edge of Zuccotti Park in the Financial District where 'Occupy Wall Street' protesters are living on October 17, 2011 in New York City.   (Getty Images)
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