Couple Files to Trademark 'Occupy Wall Street'
They want to sell bags, shirts, shoes
By Evann Gastaldo, Newser Staff
Posted Oct 25, 2011 8:57 AM CDT
A man holds a sign on the edge of Zuccotti Park in the Financial District where 'Occupy Wall Street' protesters are living on October 17, 2011 in New York City.   (Getty Images)

(Newser) – A Long Island couple—or, as New York magazine more appropriately puts it, some totally “random” Long Island couple—has filed to trademark “Occupy Wall Street.” You see, the movement has the potential to become a “global brand,” say Robert and Diane Maresca and, as Robert tells the Smoking Gun, “If I didn’t buy it and use it someone else will.”

What exactly do they plan to do if they succeed? Sell bumper stickers, T-shirts, shoes, umbrellas, and bags bearing the phrase “Occupy Wall Street,” of course. Robert, who says he is a political independent and has visited the protests, acknowledges that the $975 filing, made Oct. 18, is “something of a gamble.” Also notable: While doing his research, Robert Maresca discovered that a Brooklyn man has already filed to trademark “We Are the 99%.”

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Showing 3 of 51 comments
Oct 25, 2011 10:20 AM CDT
Part of the charm of Occupy Wall St. is the home-made signs. Many don't even use Occupy ON them. They list their complaints. The peace sign used to mean something about what the person wearing it believed. Now it's a fashion gimmick. I doubt anybody but an idiot would buy trademarked OWS sign. It's SO....pre-September 2011.
Oct 25, 2011 10:13 AM CDT
Quoting a commenter on TSG: It's a trademark, not a patent. And all he'll succeed in doing is spending $1000 to trademark a totally indefensible mark. I can think of...oh a few thousand people and organizations that were using the name before him to make goods. Not to mention that nobody is going to listen to him when he issues C&D letters and he'll NEVER sue a single person successfully. Basically, he just made a decision to spend $1K to get a name that he'll pour loads of resources into defending unsuccessfully. Yeah, dude made out big.
Oct 25, 2011 9:41 AM CDT
Brilliant on so many levels