Now Redbox Is Raising Prices
DVD rentals to cost $1.20 per night
By Matt Cantor, Newser User
Posted Oct 28, 2011 9:34 AM CDT
A man rents a DVD at a Redbox kiosk.   (AP Photo/Damian Dovarganes)

(Newser) – With Netflix still reeling from its price-hike debacle, you’d think Redbox would hold off on any increases. Instead, the rental kiosk company is raising the per-night price of a DVD rental from $1 to $1.20, Mashable reports. The bump, announced yesterday, takes effect on Halloween. “This marks the first price increase for a Redbox standard-definition DVD rental in eight years,” said Paul Davis, CEO of Redbox parent firm Coinstar.

Blu-Ray and video game prices will remain the same. In its quarterly report, Redbox said its earnings had almost doubled, the AP notes; this year, the company has seen more than $1 billion in sales. Davis said higher operating costs prompted the price increase. Redbox is also reportedly planning its first national ad campaign, though the company says no announcements have been made on that front.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Now Redbox Is Raising Prices is...
Show results without voting
You Might Like
Showing 3 of 12 comments
Oct 28, 2011 6:14 PM CDT
Foolish moment to act like a fool. But $1.20 is pretty cheap. I never use them
Oct 28, 2011 3:46 PM CDT
Libs will simply open wide and say ahh - hggg, cough, cough, choke. Whereas us " real " Americans ( Conservatives ) will keep our mouths shut and buy 300 shares of CSTR, or COINSTAR ...... the parent company of Redbox. ka - ching !
Oct 28, 2011 12:54 PM CDT
In the EYE of the Great Recession ('09-'11) everyday expenses went up ~50% due to $printing pres$. (Anyone notice how an OIL change & Gasoline went up? Redbox has those same expense increases) Redbox customers s/b happy they've held the line against price increases over last 8 yrs- no one else did