MySpace will host and sell videos of exclusive musical performances on its MySpace Music site, reports the New York Times. Artists will record a series of exclusive videos for the site, and will be able to set their own prices, unlike Apple's iTunes flat-rate prices. The system, called Transmissions, won't require users to leave MySpace, as an earlier, failed system did.
Singer-songwriter James Blunt, who the lead artist on the system, says one attraction is the ability to get away from the radio format. “I can get songs heard that are any length I choose, that are any format I choose.” Says a MySpace exec, “I think a lot of musicians are looking for new ways to forge ahead in the digital space.”