Sure, you can still buy lipstick for a few bucks at the local drugstore—but why would you? The New York Times reports today on the growing trend of designer lipstick, one tube of which will cost you up to $60. “I heard and read repeatedly in many of the magazines I go through and devour that his red is the red to be wearing,” said one woman who waited in a long line at Bergdorf Goodman recently to meet designer Tom Ford, whose new cosmetics line is being sold there. She went home with Scarlet Rouge for a whopping $48, before tax.
Chanel, Dior, Dolce & Gabbana, and several smaller independent lines are selling lipsticks for $30 and upward. La Prairie Cellular Lip Color is on the priciest end of the spectrum at $55—possibly because one of its ingredients is caviar extract from farm-raised roe. The most expensive product mentioned in the article is Japanese line Clé de Peau Beauté’s $60 Extra Rich Lipstick. The high price is attributable to vitamin A acetate, a type of retinol that “counteracts vertical lines,” as well as color pigmentation and a unique shape, the marketing director says. As for Ford? He explains that his pricey lipstick “was inspired by a kind of ’70s-meets-’20s, hedonistic mood.”