Coming Soon: Real Dunder Mifflin Paper

The Office firm to put 'quabity first' in Staples deal
By Matt Cantor,  Newser User
Posted Nov 28, 2011 8:20 AM CST
FILE - In this undated publicity photo released by NBC, actor Steve Carell appears in this scene from the television series "The Office."   (AP Photo/NBC, Justin Lubin, file)
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(Newser) – Fans of the Office will soon be able to buy paper made by their favorite company—though instead of purchasing it from Dwight Schrute, they’ll have to get their reams through Staples. The office-supply giant’s has reached a licensing deal with NBCUniversal to sell Dunder Mifflin paper, the Wall Street Journal reports. The letterhead must have been approved by Michael Scott: It carries slogans like "Quabity First" and "Get Your Scrant On."

As the Office documents, the paper business is struggling, with sales falling about 3% each year; the new paper, which will generally be priced above regular copy paper, aims to fight the “race to the bottom in the paper business,” says a Quill exec. NBCUniversal will get 6% of Dunder Mifflin paper revenues in the two-year deal, which can be extended if sales hit established targets.

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