Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Guy Buys $123 Safe on eBay, Finds $26,000 Inside Seller tries to get half the cash back, fails »

Wal-Mart Chokes On Organic Food

Farmers say the company miscalculated demand, manipulated supply

By Heather McPherson,  Newser User

Posted Apr 12, 2007 1:00 PM CDT

(Newser) – Wal-Mart customers aren't buying organic food, and the farmers who stepped up production to supply the giant discounter are the big losers. A year ago Wal-Mart
ballyhooed an aggressive push into organic foods, saying they would offer 400 items at low cost. The company placed massive initial orders, farmers say . . . and then largely disappeared.

The organic push was part of company strategy to attract more upscale customers that CEO Lee Scott recently admitted went "too far too fast." And hardball tactics on pricing alienated farmers furhter: "Looking for ever-lower costs,"  said the head of one organic cooperative, "comes at a real cost to sustainability."

Wal-Mart denies failing its organic expectations
Wal-Mart denies failing its organic expectations   (Associated Press)
Organic produce
Organic produce   (KRT Photos)
US NEWS FARM-ORGANIC 6 CC
US NEWS FARM-ORGANIC 6 CC   (KRT Photos)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Shoppers Give Up Organics as Food Prices Soar

Don't Call Them Chefs

Organic Egg Farm Accused of Factory Farm Conditions

Here's Your Acronym for a Healthier Diet: ERF

7 Lessons From Going Vegan


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne