‘Charlie Bit My Finger' Video Still Churning a Profit
2007 viral sensation now at 417M views, and family is cashing in
By Dustin Lushing, Newser Staff
Posted Feb 10, 2012 5:36 PM CST
A screen shot from YouTube.   (YouTube.com)

(Newser) – The 2007 web video "Charlie Bit My Finger" has been viewed 417.6 million times and is now the most-watched noncommercial video in YouTube history, reports the New York Times. The newspaper checks in on the UK family that became inadvertent digital-age stars and finds that brothers Harry, now 7, and Charlie, 5, have become a brand of their own, if somewhat begrudgingly.

Their dad says the video has brought in about $160,000 for the family, thanks to a revenue-sharing partnership with YouTube. They're even working on a "Charlie" app for iPhone and Android and perhaps a line of children's books. (The family is represented by the marketing company Viral Spiral, which also handles the clients behind the sneezing baby panda video.) “I wouldn’t be upset if people stopped watching,” says dad. “People bring their own view and make assumptions based on no knowledge of us, but we’ve gone beyond the point where we can be angry at what they say."

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Showing 3 of 5 comments
hidflect
Feb 11, 2012 8:47 AM CST
You see the "Big Stars" never pitch improvised into community media like YouTube, LiveLeak, etc. unless it's just re-transmissions of their professional work. It's not money, snobbery or contractual obligations holding them back. What terrifies them is putting out a clip that doesn't pull obligatory giant numbers and ends up a "meh" curiosity. One lukewarm video could snuff out the vibe on a career they spent 10-20 years polishing. But if they keep holding out they will see themselves slowly but surely marginalised by innovators as each year goes by. The clock is running out on the Hollywood Star just as it did for the musical SuperGroup phenomena. There's no Led Zeppelin's or Abba's anymore.. Pity, really. Here Comes Everybody!
Mad
Feb 11, 2012 7:54 AM CST
Wasn't there an article on here about folks making $3k - $9k per 2M hits? Seems these clowns are missing at least half a million.
myflap.blow
Feb 11, 2012 12:47 AM CST
don't worry, they'll be set for life... By the time the novelty wears off - they'll be old enough for incest porn. "Ow, Charlie..."