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Jackass 2.5 to Have Web-Only Debut

'First Internet movie', studio heads say

By Rob Quinn,  Newser Staff

Posted Dec 13, 2007 1:34 AM CST
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(Newser) – Paramount is moving into uncharted territory by premiering Jackass 2.5 online, the New York Times reports. The December 19 premier on Blockbuster's Movielink service will be the first time a studio-backed feature film has made its debut on the Web. Executives hope that a successful experiment will pave the way for a lot more Web-only content from studios.

Studios heads will use the test to gauge demand, although they admit the format —and content—of Jackass 2.5 might not make it all that representative. “There’s more vomiting, nudity and defecation,” a studio executive said about the new film. “The stuff that consumers really want.”

Bam Margera, of MTV's Jackass, strikes a pose at the Sirius Satellite Radio studios in New York, Wednesday Sept. 5, 2007. (AP Photo/Richard Drew)
Bam Margera, of MTV's "Jackass," strikes a pose at the Sirius Satellite Radio studios in New York, Wednesday Sept. 5, 2007. (AP Photo/Richard Drew)   (Associated Press)
An MTV sign outside the MTV Times Square Studios in New York. MTV and Viacom hope the debut of Jackass 2.5 online will bring traffic to new site jackassworld.com (AP Photo/Jeff Christensen, file)
An MTV sign outside the MTV Times Square Studios in New York. MTV and Viacom hope the debut of Jackass 2.5 online will bring traffic to new site jackassworld.com (AP Photo/Jeff Christensen, file)   (Associated Press)
Customers enter a Blockbuster video store in Dallas in this July 23, 2006 file photo. Jackass 2.5 is to debut on the Blockbuster-owned Movielink service. (AP Photo/Ron Heflin, file)
Customers enter a Blockbuster video store in Dallas in this July 23, 2006 file photo. Jackass 2.5 is to debut on the Blockbuster-owned Movielink service. (AP Photo/Ron Heflin, file)   (Associated Press)
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Jackass 2.5 to debut online
Variety

 
Internet • Viacom • Blockbuster • film studio • Jackass • movies • Steve-O

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