Android May Outsell iPad by 2016 Amazon's lower prices might make the difference: report By Matt Cantor, Newser User Posted Mar 15, 2012 3:57 PM CDT 17 comments Comments The Kindle Fire is displayed at a news conference in New York. (AP Photo/Mark Lennihan, File) (Newser) – Priced well below the iPad at $200, Amazon's Kindle Fire could help its fellow Android tablets outsell Apple's devices by 2016, says research firm IDC in a report picked up by Wired. In the fourth quarter of last year, Apple accounted for 54.7% of tablet shipments, compared to the Kindle Fire's 16.8%. But that's still a healthy figure. "Not only did (Amazon) ship a lot of units at a very aggressive price, but they actually helped broaden the market in general," says an analyst. "It gave people an opportunity to jump into the market at a price they’re more comfortable paying." Amazon is able to charge close to cost for its tablet because its profits come largely from content that Kindle users buy through Amazon, a model that differentiates it from the likes of Apple, Samsung, or Motorola. And as with smartphones, the "sheer number" of Android models available could push sales beyond Apple's, says Wired.