Now Kraft Quits 'Stand Your Ground' Supporter Joins Coke, Pepsi in ditching conservative ALEC group By Matt Cantor, Newser User Posted Apr 6, 2012 12:38 PM CDT 19 comments Comments Kraft Foods is exiting ALEC. (AP Photo) (Newser) – In January, it was Pepsi; earlier this week, it was Coke. Now Kraft is leaving the American Legislative Exchange Council, which supports laws like Florida's "stand your ground" rule. The food company won't be renewing its membership in the conservative group "for a number of reasons, including limited resources," a rep tells Politico. Other major companies, however, are sticking with ALEC for now, including Pfizer. "We participate because the legislators" in ALEC "make decisions that affect our business on a daily basis," says a rep. That could earn such firms the ire of black advocacy group Color of Change, which first started a campaign against ALEC in protest of its support for voter ID laws but has expanded it in the wake of the Trayvon Martin shooting. "We’re planning to move forward with other targets next week," says an executive in the organization.