Apple: We Didn't Fix E-Book Prices Publishers in charge of iBookstore prices: firm By Matt Cantor, Newser User Posted Apr 13, 2012 8:37 AM CDT 13 comments Comments Apple says it didn't strike a deal with publishers to hike e-book prices. (AP Photo/The Commercial Appeal, Kyle Kurlick) (Newser) – The Justice Department's allegations of an e-book pricing conspiracy at Apple are "simply not true," the tech giant says, according to Reuters. "The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon's monopolistic grip on the publishing industry," an Apple rep tells the Wall Street Journal. "Just as we have allowed developers to set prices on the App Store, publishers set prices on the iBookstore." The case appears to be great news for Amazon, analysts say.